Global trade is custom-made for the independent sales representative business model. Global manufacturers and franchisors with an international outlook fully understand that without local personnel presence it is difficult to develop sustainable sales.
Representatives are uniquely positioned to become eyes and ears for international manufacturers. Multinational companies do recognize that the local representatives are strategic partners crucial to success.
International companies understand that a motivated local sales representative can not only help them to leverage local relationships but also create mutually profitable strategic partnerships.
The big question is How to do that? What are remote sales representative expectations? Are new age tools like salesforce, Fuze, or google Jamboard sufficient?
Certainly, not sales function can only be automated to a limited extent; it still needs onsite relationships and face-to-face meetings at customer site/ office and informal atmosphere at times to build confidence.
Clearly, communication is the cornerstone in making or breaking the sales representative and manufacturer’s relationship. One of the most common reasons that commission agreements are terminated is a breakdown in communications.
Some minimum points manufacturer should consider while appointing sales agents are;
There is no alternative to picking up the phone and having an old-fashioned conversation instead of exchanging emails or cryptic WA messages. Best relationships generally stem from unscheduled communication either over a cup of coffee or at a tradeshow booth, or driving between sales calls together. If a mail extends to more than 6 pages without any agreeable outcome, it is best to pick up a phone and call. The human voice has a healing effect and gives a better sense of the issue at hand.
A principle has full right to do due diligence & satisfying themselves for:
Once the principle is satisfied there is no harm in offering extended termination terms, adding incentives clauses to their contracts, and helping representatives with territory development costs. It is important to understand that company reputation in a distant market is not only built by quality product or service but a satisfied distributor, franchisee, sales agent, or independent sales representative also play an important part in creating brand perception and company image.
Click here to view Selloverseas’s pricing information as SellOverseas offers most economical packages starting from 1USD only to appoint independent sales representative on commission basis or fixed payout, as per required business category and zone of interest.
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