Template to search distributors in export markets

The template to search distributors in export markets is the most downloaded template from our website. A comprehensive international distributor search POST provides a measure of the company’s BRAND EQUITY and a purpose to engage. Users looking to maximize prospective distributor engagement and visibility should check this out. A short-form sample template to appoint and search distributors in export markets has also been added at the bottom for reference.

We have created simple readymade templates to appoint and search distributors, franchisees, or independent sales reps easily on our website. These templates are easily accessible to users through their DASHBOARD. 

1) Draft distributor, commission agents, or franchisee search posts in seconds with the help of readymade templates.

2) Find your best fit as per your business category and target export country.

3) All readymade templates include adequate fields to customize or add tailormade inputs.

The Selloverseas.com editorial team has consolidated a few suggestions to maximize readability and engagement. Here are some tips to keep in mind, while building a POST

Alignment with your company goals and vision

It is important to appoint a distributor who shares your values, understands your target market, and supports your brand positioning. This ensures clear and realistic expectations about roles and responsibilities for both parties.  The basic objective is to set performance goals that maximize revenue potential.  This helps to search for franchisees or find distributors in export markets who fit in your overall channel sales strategy. Besides complementing overall sales channel potential.

Clarify resources or skills required in the distributor appointment template.

We all want to work with a distributor in export markets, who has the skilled manpower. Resources to sell or deliver the product or service efficiently. Clarifying the needs such as storage space, location of showroom and financial capabilities, and after-sales service capabilities gives a good start. This also helps to evaluate their network, reach, and reputation in the targeted export market.

Communicate your differentiation and benefits

Before engaging with you; the distributor also evaluates, how this relationship will benefit his overall market growth. It is important to indicate how your product fits local regulatory requirements or create cross-selling opportunities for distributors. They also assess the fit between your product or service and market requirements such as certifications required, potential to generate service revenue, etc.

The differentiation could include brand growth potential,  pre-qualifications, approvals, and certifications. How your company will support in charging premium prices or overall customer acquisition costs reduction? This attracts distributors in overseas markets and gives them a purpose to engage.

It always benefits to openly share sales growth data, social media mentions, and sentiment analysis. Additionally, benchmarking your data with your competitors’ data or industry benchmarks also motivates international distributors.

From our experience, POST which communicates the value of differentiation enjoys a much larger response.  Of course, it’s a bit of hard work and requires a deep understanding of your business, market landscape, and target segment.  A good POST cohesively triggers interest,  creates needs, clarifies objections, and meticulously explains benefits. Most overseas distributors generally ignore companies who share bare minimum details or miss important facts.

The success rate is directly proportional to efforts you put in while building the POST. Our editorial team is always available to guide you on how to improve readability score and technically optimize.

Consider this while searching or appointing distributor in international markets; for a favorable response.

Minimum details to consider

1) Company sales overview such as Sales Turnover; Sales Route clarity/ Sales Volume expectations.

2) Expected investment in stocks and typical ROI (or reseller margin) instills confidence in international distributors.

3) Marketing support provided / Special benefits such as territorial exclusivity or sole Representation etc.

4)Always upload LOGO/ Brand Identity. This improves response rate by more than 50%

5) Mention relevant certifications/ compliance to standards/ approvals/ qualifications etc. with international consultants, OEMs or regulatory bodies to appoint distributors in export markets.

6) Pre sales tools and after sales service support.

7) International references is always a plus.

8) Always opt for search engine (like Google, Bing, Yahoo etc.) optimization option in your DASHBOARD. This enables the POST to be picked up by Google search for optimized keywords relevant to your business.

 A short-form  of distributor search template is shown below. Just copy the content to Word File and PASTE after making necessary modifications or changes as applicable through your DASHBOARD. However simple way is to build with readymade templates and then modify to your needs online.

Minified Sample Distributor Search Format in international markets

{Company Name} is a major {manufacturer/ producer/ supplier} of {Product type} serving {Business Category &/ or Sub Category as listed on selloverseas.com } serving from our {Head Office City} since {Year } primarily to Customer  {segment  for e.g. Industrial, Healthcare etc.}  to more than {Number} countries all over the world. The range is commercially available under Brand Name {as applicable}.   Our Core Range Includes (Please visit our website {insert URL } for an overview): a)    {Product 1} ( List typical  applications ) b)    {Product 2} ( List typical  applications ) c)    {Product 3}  ( List typical  applications ) d)     {Product 4} (List all typical or specialized applications ) e)     & so..on Currently, we are seeking Distributors and Resellers for wider {Mention Region such as Region Indian Subcontinent/ GCC, MENA etc. or States/ District etc.}  for Countries as indicated in below. (*Also mention specific States/ cities in Zone of Interest field on Job POST Form as it is displayed in POST summary). We have all necessary infrastructures timely availability of {Stocks, Spares, Technical support & Service, Delivery Documentation} to support your growth plans & are committed to offer most competitive commercial terms. We comply with all major applicable Quality Standards/ certifications such as {mention all certifications, regulatory approvals as required for target market}. Our products are approved by {mention names of Major OEMs/ EPCs/ Institutional Utilities etc. as applicable}. We have been supplying to  all major companies like {major customer references} and many others. To Submit Your Interest – just Login and “Submit Interest” through your account or Mail us your company profile to {Email Address}.

 

All distributor search POST(s) on selloverseas.com are validated for Alt Text/ Meta description for improved search-ability. We also share the feedback to refine it further in line with international customer expectations and seek your approval before going LIVE.